Objective: To make the client feel his new car on the paper he signs at the salon.
Mercedes-Benz is a leader of luxury cars and modern ways of automotive financing supported by Mercedes-Bez Bank. For many years, it’s been the incarnation of innovation, outstanding style and high quality of the product. I was asked to rebrand 150 documents and retail offers targeted to the customers.
To make the client feel his new car on the paper he signs at the salon.
I analysed over 15 client solutions from our competitors. I looked at their ways of displaying information, calculation systems, graphic solutions. Working closely with the Business and Development Department, I created a system that displays the accurate car proposal on the offer within a few seconds from entering the desired parameters. It gave us the dominance over our competitors and Mercedes-Benz can still be called the leader of innovation.
I’ve spent 300 hours analysing design solutions of the Mercedes cars. I have found several characteristic elements that mark the brand’s character and implemented them in my design. I used delicate, grey lines that make the cars and marketing material from Mercedes recognisable. Using the design book, I created the rules of the creation of further documents and offers.
The documents are generated automatically in every car salon in Poland.